case studies

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Achieving 5X ROAS for a Golf Club

1. The Challenge

2. The Result

What you will learn from this case study…

Introduction

This golf club was a standout in its offerings but largely unknown in the community. Despite providing a premium experience, it struggled to establish visibility in a highly competitive market. The club partnered with GoFlow with two main objectives: increase awareness and drive more golfers to the course. The goal was ambitious, aiming for a minimum of 3X ROAS, with our guarantee of 3X within 90 days—or a money-back offer if unmet. GoFlow quickly set about designing a strategy to make this happen and more.

Campaign Management

With a clear understanding of the club’s needs, GoFlow developed a flexible strategy that included targeted offers and consistent creative updates.

Offer

Campaigns were built around high-appeal offers: Discounted Tee Times for Locals – Targeted discount codes to encourage local engagement.

Lead Magnets – Added perks like complimentary food with online bookings to incentivize reservations. This approach encouraged engagement from golfers looking for a quality experience. The offers were strategically structured to create a compelling journey from ad view to booking.

Creative Production

To keep content fresh and appealing, GoFlow crafted new creatives as soon as performance metrics indicated a dip.

A streamlined ad production process allowed us to adapt quickly to the dynamic nature of the campaign.

Brand Strength

With multiple offers and frequent ad updates, there was a risk of brand dilution. To combat this, we maintained a close alignment with the club’s core values.

We collaborated with the club to ensure every piece of creative content was approved, reflecting its unique appeal and aligning with its brand values.

Proven Ad Framework

Developing high-converting ads required both structure and creativity. For this campaign, we implemented frameworks that have repeatedly proven successful in capturing attention and driving action.

Frameworks Used

These frameworks formed the backbone of our ad scripts. They helped us create messages that not only drew attention but also resonated deeply with the target audience.

Testing different hooks within these frameworks allowed us to see what worked best. The “hook” in the first two seconds of the video was crucial, especially on social media. A subtle but impactful storyline emphasized the value of a day at the club, highlighting both relaxation and excitement.

Campaign Management

With a clear understanding of the club’s needs, GoFlow developed a flexible strategy that included targeted offers and consistent creative updates.

Offer

Campaigns were built around high-appeal offers: Discounted Tee Times for Locals – Targeted discount codes to encourage local engagement.

Creative Production

To keep content fresh and appealing, GoFlow crafted new creatives as soon as performance metrics indicated a dip.

A streamlined ad production process allowed us to adapt quickly to the dynamic nature of the campaign.

Brand Strength

With multiple offers and frequent ad updates, there was a risk of brand dilution. To combat this, we maintained a close alignment with the club’s core values.

We collaborated with the club to ensure every piece of creative content was approved, reflecting its unique appeal and aligning with its brand values.

Proven Ad Framework

Developing high-converting ads required both structure and creativity. For this campaign, we implemented frameworks that have repeatedly proven successful in capturing attention and driving action.

Frameworks Used

These frameworks formed the backbone of our ad scripts. They helped us create messages that not only drew attention but also resonated deeply with the target audience.

Results

The impact of GoFlow’s strategy was clear and measurable.

56.3% Increase in Bookings – Compared to the previous year, the club saw a significant boost in golfer turnout.
Strong ROAS Performance – Weekly ROAS started at 1.3X in the beginning and reached steady 5X returns at peak performance, consistently delivering returns that exceeded the original goal.

By training the AI system to optimize ad targeting and creative elements over time, the campaign built a steady flow of reliable revenue. The club went from being relatively unknown to a regional staple, consistently attracting golfers with minimal need for additional investment.

Conclusion

By aligning offers with audience expectations and maintaining a strict focus on brand messaging, GoFlow was able to meet—and exceed—the club’s initial goals.

This case study shows the value of targeted, adaptable strategies in driving growth and visibility in the golf sector. With careful management and consistent brand messaging, your marketing efforts can yield the same steady growth and reliable results.